Why using Google Adwords can cost you dollars $$ and generate revenue for Google …

Most of us might not agree but there is a downside of having a popular website and its a sitting duck for solicitors if you are running a service oriented business through that site.

One of my friends (using Google Adwords) have been getting Solicitation calls for boosting there web search rankings on Google and other search engines. And his advertising costs were increasing … he was thinking that a lot of people are clicking on the keywords but wondering why clicks were not generating enough sales.

But this is what he found out when he called one of the call centers he received a call from - These call center guys were clicking on the pay per click ad to get his contact information. And as a result his click expenses were going up and instead of increasing his sales, clicks were generating revenue for Google.

So next time if you get any solicitation call please ask the call center rep how they got your information if you are a part of any pay per click program.